After having been around the PPC block a few times, I’ve identified some things that I simply don’t want to spend my time and energy on (as well as some general misgivings):

• Poaching clients. If you ask me to take over management of an account from my previous employers, I’ll say no. That sort of thing feels slimy to me.

• Debt. I’d be willing to make exceptions for something wholesome, but I’m done selling houses, vehicles, and college degrees.

• Manual reporting. We can automate reporting and will have plenty of communication besides.

• Editing websites. As you’ve almost certainly noticed, websites are not my forte. I don’t edit content or place pixels or anything like that, but I’ll definitely point you in the right direction.

• Politics. No thanks.

• Anything else I don’t feel good about. I promise I’ll explain my rationale.