Frequency Caps

Different for retargeting vs prospecting

Cap by day, week and month when you can

Show how

Imagine someone that’s on the fence about buying your stuff, and make sure you aren’t annoying them with ads all the time

Note also that even if you have the frequency cap set to 1 impression/person/day, I have seen retargeting campaigns fill up blocks of ads despite that. As with everything else, make conservative adjustments and check back and see how many unique cookies you’re reaching before and after the frequency cap adjustments.